Date of Award
8-25-2011
Document Type
Thesis
Degree Name
Physical Education, MSE
First Advisor
David LaVetter
Committee Members
Claudia Benavides; Jim Stillwell; Lance Bryant; Thomas Adams
Call Number
LD251 .A566t 2011 H3
Abstract
The purpose of this study was to identify the fifferent market segments spectators of the Japanese Basketball League as (JBL) well as understand the attendance motivation factors of its fans. The questionnaire in this study was adopted from the Sport Consumer Motivation Scale (SCMS) developed by James and Ross (2004), additionally, it included demographic information. The results indicated that the most significant motivation of attending JBLgames was player's skill. On the other hand, social interaction and food and beverage indicated least importance motivation imortance. In addition, there were significant mean differences of motivation in age and gender. For example, female spectators showed higher mean scores in social interaction, team effort, and skill as motivation to attend JBL games. Younger spectators tend to want more drama during a JBL game.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Hagiwara, Goichi, "Spectator Attendance Motives in the Japanese Basketball League" (2011). Student Theses and Dissertations. 939.
https://arch.astate.edu/all-etd/939
