Date of Award
11-26-2019
Document Type
Thesis
Degree Name
Radio-Television, MSMC
First Advisor
Dr. Mary Pitts
Committee Members
Dr. Holly Hall; Dr. Lillie Fears
Call Number
LD 251 .A566t 2019 V42
Abstract
The purpose of this study was to examine the usage of Twitter for solving Indian migrants issues by Indian Embassies and Consulate General offices located in countries such as Saudi Arabia and United Arab Emirates. The data (tweets, retweets and replies) was collected from the officials Twitter accounts of four organizations (@IndianEmbRiyadh, @IndEmbAbuDhabi, @CGIJeddah and @CGIDubai). A mixed methodology of quantitative content analysis and qualitative thematic analysis was used to analyze the data. The findings from this study showed that four organizations were using Twitter mainly to communicate with the migrants for improving public service delivery. These organizations were using tweets for publishing content related to community welfare, and retweets for publishing marketing and promotional content. Results from this study showed that theme related to migrant welfare fostered more engagement from the audience than marketing and promotional themes.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Veeramreddy, Jayaprakash R., "Twitter Usage by Indian Embassies and Consulate General Offices for Addressing Indian Migrants Issues in Saudi Arabia and United Arab Emirates." (2019). Student Theses and Dissertations. 398.
https://arch.astate.edu/all-etd/398
