Presentation Type
Demonstration
Number of Presenters
1
College or University
Arkansas State University
Department
Art + Design
Faculty Mentor
Kim Vickery, kvickrey@astate.edu
Student Level
Undergraduate student(s)
Abstract
A central challenge of this work was designing with a specific audience in mind, requiring intentional decisions beyond visual aesthetics. From a list of branding concepts, I developed Sweet Teeth, a fictional candy company aimed at STEM-loving kids ages 7–12.
The brand concept centers on science-based, interactive candy experiences; treats that not only taste good but also teach. I envisioned edible candy science activity kits that blend play, learning, and flavor, giving children the chance to explore curiosity through hands-on experimentation.
This project emphasized the importance of brand identity as a cohesive system rather than a collection of isolated elements. Developing for children required a shift in approach, balancing clarity, excitement, and imagination while maintaining a strong sense of purpose. The result is a playful yet intentional brand framework designed to engage young minds through discovery and delight.
Recommended Citation
Shepherd, Lilly C., "Sweet Teeth Branding" (2025). Arkansas Liberal Arts and Humanities Day. 5.
https://arch.astate.edu/humanities-day/2025/2025/5
Sweet Teeth Branding
A central challenge of this work was designing with a specific audience in mind, requiring intentional decisions beyond visual aesthetics. From a list of branding concepts, I developed Sweet Teeth, a fictional candy company aimed at STEM-loving kids ages 7–12.
The brand concept centers on science-based, interactive candy experiences; treats that not only taste good but also teach. I envisioned edible candy science activity kits that blend play, learning, and flavor, giving children the chance to explore curiosity through hands-on experimentation.
This project emphasized the importance of brand identity as a cohesive system rather than a collection of isolated elements. Developing for children required a shift in approach, balancing clarity, excitement, and imagination while maintaining a strong sense of purpose. The result is a playful yet intentional brand framework designed to engage young minds through discovery and delight.
