Date of Award
8-26-2010
Document Type
Thesis
Degree Name
Radio-Television, MSMC
First Advisor
Mary Pitts
Committee Members
Lili Zeng; Po Lin Pan
Call Number
LD 251 .A566t 2010 M82
Abstract
The study presented a model of crisis communications that can be used as a general guideline for any natural disaster worldwide to disseminate risk and safety information to the public efficiently. A survey was conducted on 220 undergraduate students at a midsouth university examined the crisis communication model. The results revealed that the majority of participants (80%) had more than one natural crisis experience which allowed them to learn from past experiences. Television was the main source of information during natural crisis followed by radio and new media technology. The findings showed that the more simple, specific and consistent the disseminated messages were the more positive behaviors such as volunteering, helping and donating the public will do among their communities. In addition, the study supported both hypothesis of interpersonal communication and new technologies role during natural crisis.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Murad, Husain Abbas, "Better Communication During Natural Crisis Communications" (2010). Student Theses and Dissertations. 999.
https://arch.astate.edu/all-etd/999
