Date of Award

5-2-2011

Document Type

Dissertation

Degree Name

Educational Leadership, Ed.D.

First Advisor

John Beineke

Committee Members

C. William Roe; David Cox; George Foldesy; Joe Nichols

Call Number

LD 251 .A566d 2011 P47

Abstract

The atmosphere of monetary support for the community college and the community college president has changed. State funding and tuition have always been the primary sources of revenue at public higher education institutions. Unfortunately, tightening state budgets have led to a decrease in state financial support adding to the need to find additional sources of funds. Community colleges are now tasked with filling this financial support shortfall. The leader of the community college has had to change in addition to the institutions. This study investigated and evaluated the Chief Executive Officers at community colleges in order to determine the number of presidents and chancellors who come from a background of development, advancement or public relations, primarily those areas other than academics and ascertain if this background leads to fundraising success. This study identified the amount of preparation received by community college CEOs in order to improve or build upon their public relations/fundraising skills. In addition, this study also ascertained the expectation that presidents and chancellors have as it pertains to fundraising in their yearly evaluations and if fundraising was a criterion in their hiring. Furthermore, this study surveyed community college presidents in order to determine the amount of preparation and professional development received during their tenure that was focused specifically on improving fundraising at their particular community college. The study evaluated the amount of time that community college presidents devote to public relations and fundraising and assessed the fundraising resources available to community college presidents and chancellors. This study provided a glance at the typical community college CEO fundraising background, support and success. The study found that the typical CEO continues to come from the ranks of the academic arena with limited fundraising experience. Additionally, this study found that fundraising is still not part of the hiring criteria for community college CEOs and annual evaluations neglect fundraising success as a measurement in job performance. This research study also found that there is a relationship between larger enrollment and fundraising success. The study also found that board of trustee support in the fundraising process is limited.

Rights Management

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

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