Date of Award

6-4-2014

Document Type

Dissertation

Degree Name

Educational Leadership, Ed.D.

First Advisor

Amany Saleh

Committee Members

Cherisse Branch; David Cox; Don Maness; George Foldesy

Call Number

LD 251 .A566d 2014 A37

Abstract

This study examined parents' perceptions of the usefulness of and satisfaction with institutional communication for parents of undergraduate students. The sample included 1080 parents participated from eight Research I universities across the United States. The findings suggest that parents of undergraduate students preferred to receive information from parent programs through online portals, which they find useful and satisfactory. Broadly speaking, this finding supported King (2012) and Savage and Wartman (2008), who wrote that colleges and universities believe that communications outlets aid in strengthening partnerships between parents and their children's academic institutions. Additionally, findings indicated that parents viewed campus visits to be the most helpful avenue for assisting them with their child's college choice decision. Multiple regression analysis was conducted to examine if four independent variables (age, race, income, and educational level) were good predictors of parents' perceptions of the usefulness of and the level of satisfaction with the parent program communication outlets. The results indicated that the overall regression equations were statistically significant predictors of the usefulness of and level of satisfaction with parent program communication outlets when all variables were entered into the regression equation.

Rights Management

Creative Commons Attribution 4.0 International License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Included in

Communication Commons

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