Date of Award
11-21-2014
Document Type
Thesis
Degree Name
Radio-Television, MSMC
First Advisor
Mary Jackson-Pitts
Committee Members
Holly Hall; Michael Bowman
Call Number
LD 251 .A566t 2014 B54
Abstract
This study examined Twitter use in the U.S. Senate. It focused on Twitter activity during the 2014 August recess and was conceptualized by focusing on previous research of political communication in areas such as television advertising and Internet use by politicians. Through two phases of content analysis, research questions about the adoption, usage, and strategies of Twitter accounts representing U.S. senators were examined. In the first phase of content analysis, the researcher found that all 100 senators had at least one Twitter account but the usage varied. In the second phase of content analysis, 1072 tweets from the campaign and office accounts of 10 randomly selected senators were examined for content and messaging. The researcher found that the office accounts pursued issue agendas while campaign accounts pursued image agendas.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Bramlett, Josh, "The Tweeting of the U.S. Senate: Content Analyses of Usage, Messaging, and Strategies by U.S. Senators on Twitter" (2014). Student Theses and Dissertations. 749.
https://arch.astate.edu/all-etd/749
