Degrees and Dollars: An Analysis of Student Perception on Messages Influencing College Matriculation
Date of Award
10-8-2014
Document Type
Thesis
Degree Name
Mass Communications, MSMC
First Advisor
Dr. Mary Jackson-Pitts
Committee Members
Dr. Brenda Randle; Dr. Marceline Hayes
Call Number
LD 251 .A566t 2014 B25
Abstract
With the steady increase of college tuition since the early 1990's and a lessened availability of grants and scholarships, debt from student loans have become a normalcy. Thus, many students graduate thousands of dollars in debt. College promotion campaigns in the mainstream media often reflect human capitalistic messages which promote the idea more education equals better jobs and more pay which understandably is why people generally consider a degree worth the high investment. However, the mainstream media rarely includes messages of potential risks of financial and time perils degree pursuing students face as they become stakeholders in their future. The current study focused on students' receipt of human capitalistic and risk messages. Students reported receiving a statistically significant amount of human capitalistic messages than risk messages.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Bass, Erna, "Degrees and Dollars: An Analysis of Student Perception on Messages Influencing College Matriculation" (2014). Student Theses and Dissertations. 738.
https://arch.astate.edu/all-etd/738
