Date of Award
10-2-2019
Document Type
Dissertation
Degree Name
Educational Leadership, Ed.D.
First Advisor
Joe Nichols
Committee Members
Jeff Jenness; Patricia Robertson
Call Number
LD 251 .A566d 2019 Y77
Abstract
As globalization of business continues, the need for understanding cultural norms and social values has become a growing core business issue for businesses to address. Particularly, as the growth of middle class in China, the need to understand Eastern Asian culture for Americans and Europeans (the West) becomes a core International Business (IB) issue in IB practice, research and business education. This study examined the key factors of content for curriculum revision by addressing the need to add Chinese Confucian Heritage Culture (CHC) coursework in IB studies at business schools in the US. This study used the US as representative of the Western nations and China as representative of the Eastern nations, specifically the CHC nations. The results in this study indicated the importance of the CHC in the aspects of Hofstede’s theories and Edward Hall’s high-context versus low-context, Chinese traditional philosophy including legalism, cultural symbols, artifacts, languages, and technology be taught respectively in the four business curriculum disciplines of marketing, business communication, business management, and business negotiation, from the perspectives of faculty and students. Furthermore, from the perspective of faculty, teaching Chinese religion in the disciplines of business marketing and management was found to be important, but not in the disciplines of negotiation or communication. From the perspective of students, Chinese religion studies though should apply in all the four business disciplines. Additionally, the majority of faculty and students were shown to prefer embedding the CHC studies in existing courses over creating a stand-alone course. Lastly, the core Chinese cultural contents suggested for building business curriculum cultural studies to help understand CHC for doing business was analyzed and outlined in the four regression models. The four regression models were designed to measure the different cultural factors impacting the four business disciplines and developed according to the perspectives of faculty.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Yu, QianQian, "Examining Culture in International Business Curricula: Teaching East Asian Culture Within Universities in the United States" (2019). Student Theses and Dissertations. 403.
https://arch.astate.edu/all-etd/403
Included in
Bilingual, Multilingual, and Multicultural Education Commons, Educational Leadership Commons
