Date of Award
10-19-2022
Document Type
Thesis
Degree Name
Psychological Science, MS
First Advisor
Wayne Wilkinson
Committee Members
Jessica Curtis; Loretta McGregor
Call Number
LD 251 .A566t 2022 D38
Abstract
Research investigating the media perception of African American has found a conflicting relationship between the variables of media exposure, self-esteem, and colorism. The present study sought to investigate the possible mediation effect of colorism on the relationship between exposure to Black media and self-esteem. Participants were presented with images that depicted Black people in current media and answered the four question that appeared beneath. Participants then completed a colorism and self-esteem questionnaires. It was predicted that the total relationship of exposure to Black media and self-esteem will be partially mediated by colorism. Higher levels of media exposure will be associated with higher ratings of colorism, which will be associated with low self-esteem.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Davis, Terrence, "The Influence of Media Exposure and Colorism on the African American Community" (2022). Student Theses and Dissertations. 234.
https://arch.astate.edu/all-etd/234
Included in
African American Studies Commons, Gender, Race, Sexuality, and Ethnicity in Communication Commons
