Date of Award
8-25-2023
Document Type
Thesis
Degree Name
Agriculture, MSA
First Advisor
Jacob Manlove
Committee Members
Bert Greenwalt; Gwanseon Kim; Jacob Manlove
Call Number
LD 251 .A566t 2023 G86
Abstract
The use of food fortification to combat nutrient deficiencies has garnered popularity as it has proven to be a cost-effective strategy to combat and prevent many diseases and illnesses associated with nutrient deficiencies. This research aimed to examine the willingness to pay (WTP) of Indian consumers for fortified food products predicated on the addition of the nutrients Iron, Zinc, Folic Acid, Vitamin A, and Vitamin B. Additionally, the impact of pre-existing medical conditions on overall willingness to pay is evaluated. This study finds that Indian consumers are willing to pay more for fortified products. A pre-existing medical condition's impact was positively significant for those diagnosed with heart disease, diabetes, and infertility. Based on the results and findings, this study proposes to further strengthen the understanding of food fortification and consumers’ understanding of its health implications.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Gummadi, Adithya Sekhar, "Impacts Of Pre-Existing Medical Conditions on Willingness to Pay for Fortified Rice in India" (2023). Student Theses and Dissertations. 159.
https://arch.astate.edu/all-etd/159
