Document Type
Book Chapter
Publication Title
Leveraging AI-Powered Marketing in the Experience-Driven Economy
First Page
387
Last Page
418
DOI
10.4018/979-8-3693-9561-5.ch014
Publication Date
4-2025
ISBN
9798369395615
Recommended Citation
Sengupta, Anindita; Pattada, Prathima Shivakumar; and Sengupta, Anasuya, "Beyond Traditional Analytics: AI's Transformative Role in Marketing Intelligence and Customer Experience Optimization" (2025). Faculty Publications. 31.
https://arch.astate.edu/busn-isba-facpub/31
