Effects Of Message Framing on Parents’ Attitudes Toward Concussion in Youth Sports

Author

Christopher S. Rivera, Arkansas State UniversityFollow

Date of Award

3-24-2021

Document Type

Thesis

Degree Name

Physical Education, MSE

First Advisor

David LaVetter

Committee Members

Claudia Benavides; Evelyn Taylor

Call Number

LD 251 .A566t 2020 R49

Abstract

This study investigates the effects of message framing on parents’ attitudes toward concussion in youth sports. One of two digital surveys were sent via email to each of 250 participants. 125 participants received a survey preceded by a negative-framed infographic. The other 125 participants received a survey preceded by a positive-framed infographic. Our analysis shows the framed-message infographics had a negligible effect on parents’ attitudes toward concussion in youth sports. We conclude that regardless of knowledge or understanding of concussions, parents are likely to allow participation in full contact and collision sports. Limitations to this study were primarily stemmed from homogenous demographics among participants primarily due to the small geographic area from which data were collected.

Rights Management

This work is licensed under a Creative Commons Attribution 4.0 International License.

Recommended Citation

Rivera, Christopher S., "Effects Of Message Framing on Parents’ Attitudes Toward Concussion in Youth Sports" (2021). Student Theses and Dissertations. 348.
https://arch.astate.edu/all-etd/348