Date of Award
8-28-2021
Document Type
Thesis
Degree Name
Mass Communications, MSMC
First Advisor
Manu Bhandari
Committee Members
Lillie Fears; Po-Lin Pan
Call Number
LD 251 .A566t 2021 K48
Abstract
It is common knowledge that media has an influential role within human culture. They form the primary vehicle through which popular culture gets its identity (Hacker, 1975). American media are the leading source of entertainment and culture for the world. Hollywood movies particularly, exert great persuasive pressure on the behaviors of Saudi youth, by encouraging them into new lifestyle patterns and fashion (Gabner, 1986), despite their culture being defined by the Islamic heritage and historical position for trade. This paper will analyze the psychological, behavioral, and cultural effects of American media consumption on Saudi Youth. It will first outline the background of the study, discuss the research statement, and analyze existing literature with a view of establishing the theoretical underpinnings behind it. Finally, it will utilize the quantitative research to establish the connection between American media consumption, and the attitude changes like toward premarital relationships, tattoos, and same-sex relationships.
Rights Management
This work is licensed under a Creative Commons Attribution 4.0 International License.
Recommended Citation
Khushaim, Mohammed, "The Impact of American Media Consumption on Saudi Young Adults' Social Media Behavior, Lifestyle, And Attitude Toward Non-Traditional Behaviors" (2021). Student Theses and Dissertations. 315.
https://arch.astate.edu/all-etd/315
Included in
Mass Communication Commons, Near and Middle Eastern Studies Commons, Social Media Commons
